Start Your USP Where Others Leave off
It’s about as difficult to contrive your own unique position in your market as it is for an arthritic grandparent to open a bottle of ketchup: they both work better with a little help. Don’t feel like you need to sit down and develop your own entirely unique selling proposal from start to finish. You only need to improve upon what your competitors begun.
It is helpful to look at other competitors’ unique selling proposition examples first, then use them as catalysts for your own ideas. Many inexperienced marketers and writers believe that they have to be 100% uninfluenced by others; but the best and most experienced know that inspiration and exceptional ideas most often come from others.
So read as many USPs from other competitors as you can. Study where your competition seems to have left off. That’s where you come in. With the tweaking of some portions, and dynamic additions to others, you will have in your hands a USP that is potentially more powerful than your competition.